The hire is not the win. The first six months are.
of CRO hires fail within 18 months. Most fail in the first six.
Most search firms hand you the candidate, collect the fee, and disappear.
The placement looks great on day one. Twelve months later, half of those hires are gone — and the founder is paying for the search again.
Landing is our integrated coaching engagement. It runs from day one through day 180 of every Ruori leadership placement. The placed leader gets a coach. The founder gets a transition partner. The handoff itself gets owned, calibrated, and protected.
It's not an upsell. It's how we guarantee the hire actually holds.
Days 1–30
The hardest 30 days for both the founder and the new leader. Joint sessions weekly to map the actual handoff — which deals, which customers, which forecasts, which stakeholders. We make the implicit explicit before either side starts to resent the other.
Days 31–90
The new leader starts making moves — hiring, restructuring, changing comp, killing deals. The founder starts second-guessing. We coach both sides through the friction so it doesn't calcify into a trust gap that never closes.
Days 91–180
The leader owns the number. The founder owns the company. The relationship has settled. Coaching cadence shifts to monthly. We exit when both sides agree the hire has held — and we stay available beyond on a retainer if you want us.
Six months in, my CRO told me she almost quit twice in the first 60 days. Without our Landing sessions, she would have. Best money I spent on the hire wasn't the search fee.
Founder & CEO · Series B SaaS · CRO placed Q2 2025
The handoff is harder than the hire. We don't disappear after the offer.