Build for bigger water.
For founder-led companies where the GTM motion has stalled, broken, or never quite worked. We come alongside you at the wheel, take it for a stretch, or build the crew that takes it from here. Sometimes that's a strategy. Sometimes it's six months in the seat. Sometimes it's a permanent hire. Often it's some combination, in the order the work calls for.
The system isn't working. And it isn't just you.
You didn't build this to plateau. We didn't either.
Most founder-led companies don't have a sales problem. They have a motion problem. The pipeline is leaky. The forecast is fiction. You're closing the deals nobody else can.
You've been told what to do — hire a CRO, hire a VP Sales, fix the marketing — by people who haven't actually looked at your business. We come in, look at the GTM end-to-end, and propose the right intervention. Sometimes that's a strategy. Sometimes it's six months in the seat. Sometimes it's a permanent hire. Often it's some combination, in the order the work calls for.
Three modes. One engagement. Whichever combination the work calls for.
We diagnose what's actually broken and build the consulting work to fix it. Operating models, comp plans, the strategic work the motion needs.
More on Course →We can take the seat — Chief Revenue Officer, VP Sales — until you're ready to take it back. Fractional leadership, in the room, holding the number.
More on Command →We run the search for the team that takes the motion forward, from BDR to CRO, captains to crew. Operator-led, with the option to add operator support through landing.
More on Crew →Half of CRO hires fail within eighteen months. We were built around the other half.
We're referral-only. We don't take every engagement. The discipline that lets us do the work well is the same discipline that lets us turn down the work we shouldn't take.
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