When the diagnosis says you need a leader and you don't have one yet — we can become that leader. Not advisory. Not coaching. In the seat.
CROs last 18 months. CEOs last seven years. The seat the founder needs filled is the one most likely to turn over.
When you don't yet need a permanent leader — but you need someone running the function — Command fills the seat properly.
Not advisory. Not coaching. Not "fractional" in the loose sense where a name appears on an org chart and an invoice goes out. Command means we sit in the seat — Chief Revenue Officer, Chief Commercial Officer, VP Sales — for as long as the engagement calls for. We hold the number. We run the team. We sit on forecast calls. We make the calls a permanent leader would make.
For the founder, the Command engagement does three things at once. It puts a seasoned operator in the seat without a permanent commitment. It gives you a working GTM motion you can hand to a permanent hire when the time is right. And it gives you forensic clarity about what kind of leader you actually need next — because by the time we exit, we've run the function and we know.
Six months in the seat tells you more about the role than six months interviewing for it.
Different titles, different scopes — but always operational, always in the room, always holding the number.
The full revenue function — sales, marketing alignment, customer success, RevOps. For founder-led companies between $5M and $50M ARR where the GTM motion needs an owner, fast.
The full commercial function plus deeper involvement in pricing, packaging, and partnerships. For companies where the question isn't how do we close more deals? but are we taking the right ones to market?
Sales leadership only. For situations where marketing and CS already have leadership, or when the founder isn't ready to hand off the full revenue function. Often the right first step.
Every Command engagement has a defined exit shape from day one. We're either handing the function to a permanent hire, transitioning back to the founder, or extending intentionally. Never staying because we forgot to leave.
Most Command engagements end in a handoff. Some end in a permanent hire. A few extend. The shape depends on the work.
A short note about where the function is, where you want it to be, and what's standing in the way. We'll come back with whether Command is the right shape, or whether something else is.
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